How to approach businesses about an ugly website via Krista Smith

I can't tell you how many times I've been at a networking event and I get to know several of the women who share with me what a struggle it is to find clients. The first thing I do is check out their online presence. And I usually discover quite quickly that a big part… Read More

How to Build a Strong Connection With Your Audience via Krista Smith

You’ve set up a MailChimp form to capture emails on your website or coming soon page, and maybe you have even created an opt-in freebie to attract your ideal clients to sign up. They confirm they want to be on your email list and receive your freebie or thank you email. And then… crickets. They… Read More

The Biggest Mistake You Might Be Making In Your Automation Sequences via Krista Smith on

** I wrote this love letter to those of you who might have made this mistake yourselves and even for those of us who allow our clients to fall into the same trap. **   Dear beautiful creative soul, Have you wondered why I recently unsubscribed? I landed on your gorgeous website and read it… Read More

Do I need an author box for my blog posts? via Krista Smith at

You understand the commitment and even have an editorial calendar in place. (Go, you!) You’ve think set up your blog post page to look and feel inviting, function intuitively, and attract your ideal clients. Then you notice an author box at the bottom of your favorite blogger’s last post. In a word, yes. Sure, some… Read More

Download our FREE List of Brand Descriptors via

As a web designer, after you’ve received your completed discovery intake questionnaire (whatever that looks like for you!), the next logical step involves you taking all that information, assimilating it, and formulating a creative brief that you can then test out with your clients to see how close your creativity and their vision really are… Read More

All you ever wanted to know about Media Kits for Web Designers -- a WEBINAR with Krista Smith,

In the Web Designer Strategy Academy a couple of weeks ago we were talking about finding clients. One of our students, Sandra Scaiano, who has a strong background in Public Relations, was talking about how she follows up with potential clients she meets in person at networking events with her Media Kit. This got me… Read More

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