** I wrote this love letter to those of you who might have made this mistake yourselves and even for those of us who allow our clients to fall into the same trap. **   Dear beautiful creative soul, Have you wondered why I recently unsubscribed? I landed on your gorgeous website and read it… Read More

You understand the commitment and even have an editorial calendar in place. (Go, you!) You’ve think set up your blog post page to look and feel inviting, function intuitively, and attract your ideal clients. Then you notice an author box at the bottom of your favorite blogger’s last post. In a word, yes. Sure, some… Read More

As a web designer, after you’ve received your completed discovery intake questionnaire (whatever that looks like for you!), the next logical step involves you taking all that information, assimilating it, and formulating a creative brief that you can then test out with your clients to see how close your creativity and their vision really are… Read More

In the Web Designer Strategy Academy a couple of weeks ago we were talking about finding clients. One of our students, Sandra Scaiano, who has a strong background in Public Relations, was talking about how she follows up with potential clients she meets in person at networking events with her Media Kit. This got me… Read More

We identified at our Web Designer Beauty School Business Retreat last July that we were ready for change. We knew we were playing small and not reaching the people we wanted to reach (truth be told, we’ve been supporting women learning web design for over five years - and playing it safe by not really… Read More

The answer may or may not be a quick one. If it is, you probably type out a few sentences and hit send, not thinking too much of it. Until the next request. And the next. Suddenly, you’ve become your client’s new free consultant. What began as a simple reply turned into a slippery slope… Read More

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