How to Build a Strong Connection With Your Audience – the Right Way to Use Automation Sequences
You’ve set up a MailChimp form to capture emails on your website or coming soon page, and maybe you have even created an opt-in freebie to attract your ideal clients to sign up. They confirm they want to be on your email list and receive your freebie or thank you email. And then… crickets.
They don’t hear from you again until you sit your butt down and write another email, which you only do when you have time. And let’s face it, who has the time?
By the time you finally get around to sending another email, some of your subscribers have forgotten who you are. Every unsubscribe notification cuts like a knife.
Don’t fret. There is an easy solution that will keep your readers engaged and help them get to know you and your business.
It’s Time to Set Up an Automation Sequence
An automation sequence or autoresponder series is simply a set of emails sent out at predetermined intervals. If you are capturing emails on your website, you already have an autoresponder set up. The confirmation and thank you emails are a short autoresponder series. What you may need is a longer autoresponder series to keep your readers engaged and to lighten your work load.
A paid subscription to your email services will be required, but the payoff if worth it. You get to choose how frequently the emails go out, and what content you want to include. You can set it and forget it. And, based off of the feedback I’ve had on last week’s post, you really want to figure out the RIGHT way to do this.
Get Creative with Your Content
There are so many different ways to utilize autoresponders in your business. For example, you could set up an email series to go out every second Friday for 6 weeks, telling the story of why you started your business, how you have helped your clients along the way, and what ways you can help your readers take their business to the next level. You could include before & afters (we ALL love them!). After 6 emails, your readers will get the chance to cozy up to you so that when you send out real-time updates, they won’t be so quick to hit unsubscribe.
If you create a freebie incentive for new subscribers, you could create a few follow-up emails that expand on the topic in the freebie and offer ways to help your readers take action. Or, if your freebie is designed to get them interested in a paid offer, you could create steps that entice them into your paid program.
You could also create a series that pulls from past blogs or articles you’ve written. This is a great way to repurpose your content to give it the attention it deserves. If you have some amazing blogs buried in the archives, send them out to new subscribers who have likely not seen them.
Another great way to use an autoresponder series is by creating a free mini-course or challenge. Five-day challenges are popular lately, and can showcase your expertise. Or, you could invest some time to create a 30-day challenge to keep your readers engaged and earn their trust. What could you teach your readers in a simple manner that they would LOVE to learn and implement? Create a mini-course about it.
Get Some Autoresponder Inspiration
Want to learn more about creating autoresponders? Here are some great resources to help you get started:
- Copyblogger’s article, Meet the Lazy Marketer’s Best Friend: The Email Autoresponder
- Ambition Ally’s article, How to Write an Effective Autoresponder Series (Ambition Ally’s founder, Nathalie Lussier’s 30-Day List Building Challenge is an amazing autoresponder itself.)
- Freelance to Freedom Project’s article, Set It & Forget It (Freelance to Freedom’s founder, Leah Kalamakis does regular challenges in her Facebook group.)
When you notice that someone you follow has done a great job with their autoresponder series, take note. You can learn a lot by paying attention to the businesses you already love. Chances are, the way they approach their audience is very similar to the way your own audience will like to be approached.